07 November 14  |  Living   |  

Selling Your Home- WHO YA GONNA CALL?

By Janet Fetterman, Broker Associate, CAM

Consumers are becoming more educated in marketing and advertising these days. Technology has done a terrific job of disseminating information and informing the public. “How To” books abound at bookstores and e-stores, that all present an author’s take on how to achieve some specific goal or objective, are widely accessible. Having said that, let me add a favorite expression from my college days…. “Those who can, do and those who can’t….teach.” No offense to any teachers or professors out there, but there is nothing like experience to hone a skill. This is the experience you will need when selling your home. In our sales center alone, our agents collectively have over 53 years of real estate experience and over 4000 closed real estate transactions.

Advertising Your Home

Selling your home entails more than placing pretty pictures in a fancy book or an advertisement in a real estate publication. It requires the right message be delivered to your home’s target market pool of buyers. Ten thousand full color flyers advertising your million dollar luxury property is worthless if they are distributed to an audience who is not qualified to purchase your home. On the other hand, it only takes one person to buy your home when your agent is working the inquiries from a smaller pool of qualified buyers. These are the buyers who are interested in a luxury lifestyle and a quality home of value.


Market your home to your target audience.

Call Royal Shell

Royal Shell Real Estate is a boutique style Real Estate Company. Our specialty is luxury residences and vacation homes. We direct our efforts, and our seven-figure plus advertising budget, to a small but economically qualified buyer, who appreciates and demands luxury real estate.  We advertise in the publications this market reads and the websites they visit.


From luxury real estate to vacation home, Royal Shell can help you with all your marketing efforts.

What Golden Ocala Offers

Golden Ocala brings the qualified buyer to Ocala, not only through our advertising efforts but our events program as well. Business meetings, conferences, weddings and now, the Coates Golf Championship showcases our gorgeous community to thousands of people annually. With the upcoming LPGA tournament, Golden Ocala’s plush and manicured golf course and our grand clubhouse will be seen on NBC and The Golf Channel. The tournament and our community footage will be broadcast in over 8 foreign countries including Japan. Thousands upon thousands of television viewers will visually experience Golden Ocala in addition to the 50,000 to 70,000 spectators who are predicted to come through our gates. We anticipate this international exposure will introduce us to the world and create a high demand for our community of serene beauty, comfort and luxury resort style living.

We understand the luxury market and the mindset of that very small socioeconomic segment. We have the resources to place your home in front of the right buyers and Golden Ocala delivers all the reasons for those potential buyers to come visit and call our community home.

If you are considering selling your current home, downsizing or up sizing… inside or outside our gates, call our sales center today at 352-369-6969. We can help you achieve your real estate goals.